A bicycle shop has opened in California, and it’s not your average bicycle for kids store.
The store, called Riis Bicycle, will sell bicycles for kids ranging in age from 5 to 14, with prices ranging from $1,800 to $3,000.
The store is a part of a new initiative launched by the Riis family to create a safer and more sustainable bicycle store for children.
The Riis Family Foundation is the largest cycling advocacy organization in the United States and the largest family-owned and operated business in the world.
“We’ve seen a lot of changes in the bicycle industry over the last 10 years,” said owner and founder Richard Riis.
“I believe in bicycles and the values they represent and the lifestyle they inspire.
We believe kids should be able to get around the world and have a healthy and safe bike.
We want to provide that opportunity.”
The store’s owners hope the bike shop will be a part-time job for children from ages 5 to 15.
“Our kids are our most valuable asset,” said Riis Bike owner and CEO David Riis Sr. “They are the most productive part of our business and our most important assets.
If we’re not providing them with the education and skills they need, then they won’t get the jobs they deserve.
We think the bicycle shop is a perfect fit.”
The Riis store is located in San Francisco’s Financial District, and is open from 11 a.m. to 5 p.m., Monday through Friday.
For more information about the Riises Bicycle, visit the website.